The highlight of the previous emblem, the people with a tortilla chip between them, is still present in the current version, although in a slightly updated design. Famous for their tortilla chips and accompanying dips, Tostitos has perhaps one of the best hidden logo messages of all time. Many of these logos are designed with hidden or double meanings that subtly influence our perceptions – hidden meanings that we often miss. The original Tostitos logo was created in 1979 and stayed with the brand for almost six years. Whether a religious connotation, a different meaning, or not intended at all, it’s easy to see a fish is made with the O There were also small black accents added above two letters “T” in the middle of the word, looking like two people eating the chips. The wordmark was executed in a custom font with extra thick lines and thin sharp serifs. Learn more. The chip between them has shifted slightly, while the “i” has been simplified. The popular tortilla chip brand made it part of their logo by having the middle Ts appear like friends sharing tortilla chips and the dot on the I is a pot of salsa. For me, I never noticed anything out of the ordinary on the piece, but We clocked the chip and then the dip being used to dot the i almost immediately, but it took another few seconds to realise the Ts also double as people. … These 16 Famous Logos Have A Hidden Meaning That We Never Knew by Zack Walkter October 20, 2017, 10:23 am ADVERTISEMENT 11. It’s current logo features a mountain, symbolizing the Matterhorn Mountain in Switzerland. If you did, more power to you. Others were a bit of a stretch — he claimed that the word "mom" is written in the middle of Wendy's shirt to make customers feel like they're eating a home-cooked meal. Here's another one where the hidden pictures lies between two letter of the product name. Hidden inside the mountain is a bear, symbolizing the unique honey flavor found in the chocolate and the fact that the chocolate is made in the ‘City of Bears’. Look at the space between the K and the I in "KISSES." Do you realize that there’s a flag hidden in the Coca Cola logo? In addition to the unique look, the custom type featured in the Tostitos logo has a hidden symbolism. BA1 1UA. Coming to our attention most recently is the Tostitos logo, which contains a brilliant piece of chip-themed imagery. Tags: 10 famous logos that have a hidden meaning 10 hidden messages in famous logos 10 hidden messages in logos 10 logos with hidden meanings 100 hidden messages in logos 12 hidden messages in famous logos Opel unveils an "electrified" visual identity, The new logo for 2023 FIBA Basketball World Cup is revealed, WTA updates its logo, launching a storytelling campaign, Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money. Take a second to have a good look (below) before we dive in. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below. Hello YouTube!!! © Vaio is a great example of having a hidden meaning within your logo, so hidden that I only picked up on it recently! The “t’s” in the middle resembled people sharing a tortilla chip, while the dot above the “i” was a bowl of salsa. Creative Bloq is supported by its audience. It turns out, there’s a secret meaning behind the logos of your favorite brands that you might not even know about. It's not only that the design plays with the wordmark to create a visually-witty image, but the brand message being delivered is smart too. Smart. Logo by Sava Stoic. Although their logo has since been updated, the last Jack in the Box logo had a hard-to-miss hidden symbol. In December of 2012, PepsiCo tweaked The firm Eighty-20 is relatively small. Hidden Messages Close your eyes for a moment and try to get a mental image of Amazon.com's logo. From Tostitos to Amazon, the 10 most famous logos with hidden meanings Back to video Tostitos So, it only makes sense the brand’s logo deserves a wee bit closer look. Some are obvious, others are subtle, but all of them are interesting to examine. Welcome to Logo Secrets! Tostitos The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips. The image conveys Tostitos as a party brand – sociable and warm in its two pals' chip-sharing nature. When you purchase through links on our site, we may earn an affiliate commission. You will receive a verification email shortly. Okay, now that you have had plenty of time to look at the logo, I bet you didn’t notice what is beneath the Tostitos logo above. All rights reserved. The dots above the “t’s” are the raccoon’s eyes, while the circle above the “i” is the nose. It's a neat piece of design we can't believe we haven't yet noticed, and a contender for our pick of the best logos. Sometimes a company or brand logo is more than it first appears. Can You Find The Hidden Symbols In These 15 Famous Logos? The design sure brings the party (Image credit: Tostitos) Tostitos is certainly in good company with its use of hidden imagery, symbolism and meaning in its logo, as this bumper infographic displaying a whopping 50 examples backs up. At Morris Creative Group, we know how important branding your business is. Behind the wordmark, a mouth-watering chip with an orange crust was placed. Whether you’re thinking about creating your own company logo design or even if you’re looking for logo design inspiration , it’s worth examining some of these famous brand logos and seeing what you can learn from them. This wordmark was a breakthrough. It's a smart tactic that enables a brand to use its logo to its full effect, and we love spotting them. The two lowercase t 's in the logo represent people holding a chip, and the dot on top of the letter i serves as their bowl of salsa. This abstract logo creates the mental image of a phoenix without actually looking like a phoenix. The black inscription was set in one straight line, with all the letters slightly inclined to different sides. There is no explanation as to why the elephant has a star for an eye, but I suppose it’s a nice touch. It looks like a Hershey's Kisses! Tostitoswas introduced in 1979. This logo is incepted AF. 4 of the squares are a different color . Tostitos may be more well known in the US, while across the pond in the UK, the brand's sibling Doritos (which comes with its own clever logo) is more familiar. This logo for a publisher hides the tip of a fountain pen within the shape of a fox. That’s a ratio of 80% to 20%. The logo has 14 squares in total. There was a problem. In Baskin Robbins' logo… Some of them were obvious, like the people in the Tostitos logo eating salsa, and others were more commonly known, like the bear hidden in the Toblerone mountain. England and Wales company registration number 2008885. It was designed by Lindon Leader 1994 as a Senior Design Director in Landor Associates. The lingo behind the logo: Hidden messages behind the most iconic logos in the world. The “I” with a red oval and yellow triangle got its contours refined and became a bit shorter and smoother. The logo of the consulting agency hides the numbers “80” and “20” written in binary code. For this episode, we are focusing on Tostitos! Once you spot them, you can't unsee these clever symbols. Future Publishing Limited Quay House, The Ambury, The main colors are black, red, and yellow, while white serves as the background. Bath It was the first time that the logo acquired hidden symbolism. In spite of the new hidden meaning, the logo looks cleaner than its predecessor. The orange-and-yellow chip behind the wordmark disappeared, while the design of each letter has been modified. Tostitos Cantina - introduced in 2012, a style of restaurant-inspired … In 2003 the wordmark got the inclination and was placed in a yellow and orange figure background. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! Tostitos Rolls - introduced this party staple, a corn tortilla chip, and tube-like shape and hearty crunch. The logo integrates the ideas of analog and digital technology into one, using the V and A to represent an analog When its designer put some fun hidden features and meanings into it, of course! In September 2003, the owner of Tostitos, PepsiCo, changed the logo sothat the t's are people sharing a chip with a bowl of salsa that serves as the dot of the i. Below we will review 20 clever logos that have hidden symbolism you may have not noticed before. Enjoy! The “t’s” in the middle resembled people sharing a tortilla chip, while the dot above the “i” was a bowl of salsa. 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