Sharp Grotesk was integral to the Dropbox animus, because it gave them the visual language to showcase the multiplicity and diversity of their clients and the flexibility of their product. ", but this is the font that the community have designed based on the logo. " Typography. Responsible democratization: how the Design Research team at Dropbox empowers cross-functional partners to conduct competent research. Due to the coronavirus pandemic, I’ve worked from home for more than 100 days in a row. Sharp Grotesk is made up of 259 fonts in every conceivable weight, and Dropbox jolly well intends to use every single one of them, stating that it enables it to speak in a variety of tones. At actual size (in use), these grey pixels blend with the black and take on the illusion of smooth form. Dropbox Redesign by COLLINS Inspired By Creative Customers. The logo has been updated, no longer a “literal box” but an abstracted version, becoming a series of flat diamond shapes. As such Sharp Grotesk contains widths 05-25 in roman and just 05-20 in italic. Traditionally, bowls rise just above and below the cap-height, x-height, and baseline so that they appear to visually align with flats. uses this font and it was verified ✔️by our designers. We also resolved optical size discrepancies in texture with detailed kerning adjustments, and optimized the artwork for a wide range of optical sizes, ensuring that the same vector artwork maintained its flavor and legibility at small sizes without compromising visual appeal at larger sizes. The actual pixels between these two forms appear different at close inspection but at actual size (in use) they appear the same and the spacing issue is solved. We worked with Dropbox Brand Studio & their production team to select six primary variants to optimize the wordmark in raster format. If you continue to use this site, you consent to our use of cookies. Photography by Jody Kivort. But Dropbox seems to use only a few weights with regularity, and interestingly, Sharp Grotesk changes in width at different browser sizes to give Dropbox an incredible degree of flexibility in legibility, tone and approach in headlines alone. Get in sync with the Dropbox Community. The revamp also introduces a new typeface called Sharp Grotesk. Dropbox’s colorful new look includes a flatter box and a very millennial “squashed-up typeface” by the name Sharp Grotesk. San Francisco Billboards. Color can go from a standard Dropbox blue to … In small rasterized type, overshoot is best executed with grey pixels (3). With 259 fonts, which we later designed additional italics for (see below), Sharp Grotesk allowed Dropbox to “speak in a variety of tones” to their diverse client base including, designers, professionals, scientists, creators, and more. Something went wrong while subscribing. The “r” was tricky to space as well and required connecting grey pixels to the adjacent “o” to simulate them being distinct but tightly spaced (2). This is a community submission, and it's not verified yet. ; Unknown OpenPhish: URL not in feed. Dropbox Logo. Sharp Type is a new, independent type foundry. COLLINS collaborates with Dropbox for a new brand design with bright colors, revamped logo and new typeface. Once we established the proper weight for the wordmark we entered the iterative process, reworking every letter, adjusting spacing, adapting the ascenders and descenders, tailoring the bowls, and fastidiously considering the placement of every point and handle until we reached the perfect balance. Along with their new rebrand and typographic voice, Dropbox needed a new wordmark. Sharp Grotesk, by Lucas Sharp, comes with, as Tim noted, a whopping 259 variations in weight and width. To solve this issue, the last “o” was rasterized at “half-pixel” alignment from the other bowls (6) (7). Tag: Sharp Grotesk. Sharp Grotesk has been seen in use most prominently in Dropbox’s recent rebranding. The family is available in a massive collection of 21 widths and seven weights, most with italics, for a total of 249 fonts. Silicon Valley’s low profile brand, Dropbox got it’s first major redesign in a decade and the white-and-blue aesthetic is obviously a thing of the past. In typography, this method of visual compensation is called overshoot. To such a coarse grid the shapes to such a coarse grid with a meeting manifesto brand with. Than 100 days in a variety of tones vimeo gives control freaks the power tweak. Grotesk contains widths 05-25 in roman and just 05-20 in italic than a flattened version of the “ x are! Below the cap-height, x-height, and more cookies in our Terms use. And Pentagram system lets us pick the right amount of expressiveness for situation... 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