You believe that everyone should be able to have the best life they can, because they only get one chance to make the most of it, and to enjoy it. The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. A while back I had a discussion with a client that wanted me to take a look at the header text on their homepage. Here are some of the key phrases and notes about my purpose: Here is my Golden Circle How pattern that best enables my Why (purpose) : Your What’s are all the things you do that prove your Why – the phrases you choose to convey your intentions, the strength and success of your relationships, decisions that you make in all your spheres of life, the professional services you offer or results that you achieve at work – these are all What activities. The easiest way to start using the golden ratio is to implement it within your typographical graphic design elements. Kassia also loves running and blogging about running. Your deep and meaningful purpose. Enjoy! Really, the why is the real driver behind who you really are. The power of WHY is not opinion. He introduces a concept call the Golden Circle, which is a way of understanding your business and what people actually respond to. The Golden Circle 6. You know about “wdydwyd?” blog that’s been around since 2004? The Golden Circle + Human Brain 8. The Golden Circle is a technique for helping you find your purpose. I always get the how and what mixed up. They make it much easier to relate to the Golden Circle. A perfect example of the Golden Circle Audience. Simon Sinek’s golden circle is a principle that you can apply to help a company thrive. I was prompted to check it out after a workshop when discussing the importance of developing strong online value propositions as part of a digital marketing strategy a few years ago. The Golden Circle 7. According to Sinek, most people communicate by starting with the “what” they do aspect and eventually work their way back to talk about “how” and “why” they do what they do. There you find your inspiration behind all your actions. What role do you play in the lives of your friends and colleagues? Start with the why and create a better pitch! Well it has to do with the parts of the brain that we use to communicate. It is the framework for the WHY. It’s where you find the inner strength to move mountains. Want to buy one?”. The idea of having a motto is awesome. Your purpose that makes you come alive. Good question. You enjoy proving that labels don’t fit, and you don’t like people who “judge books by the cover” – but you do like proving them wrong! But Apple don’t communicate how most people do. Someone else I know says straight off: You like people who are genuine, and who want to build deeper connections. When Simon Sinek passes off Apple as being the perfect example of “his” Golden Circle he’s retro-fitting the model onto a business that was already successful long before his ass came along! You’re comfortable being the outsider who has to find a way in; that’s just another challenge for you. They neither complain of their lot nor passively dream of some distant ship coming in. The golden circle explained A management tool by Simon Sinek. More importantly, I attract others that share the passion for helping people get more out of life. Knowing why you do what you do, helps you pick better paths. What computer do you have? Using the golden ratio, you can determine the best size for the headings by multiplying by 1.618. The golden ratio is a ratio of approximately 1.618 to 1. His Golden Circle is not the Eighth Wonder of the (business) World, it's over-hyped, over-dramatised and over-valued. So, 10 × 1.618 = 16.18, which you can round down to 16pt font. Your cause is to improve the quality of life for as many people as you can, for as long as you can, so that even the underdog can overcome odds and feel the joy of success. I love the concept of creating a personal motto that describes my attitude for life. As broad as Sinek’s examples are, they don’t sufficiently address the B2B landscape. That’s the question the Golden Circle answers. "People don't buy what you do, they buy why you do it" is Simon Sinek's constant theme and message in one of the most watched TED talks ever. In the Golden Circle, the why is front and center. Simon Sinek is the author of Start with Why and the creator of concept he calls “The Golden Circle.” The Ted Talk he gave on the topic is incredibly popular, almost 10 million views as I write this. — I think it’s the structure that makes it powerful. It’s that simple. Based on your Golden Circle, it’s apparent that you are comfortable with change, and that you are good at helping to improve efficiency, transform processes or guide people through transitions as a way of making progress, overcoming challenges or finding success. Thanks for stopping by! I don’t know where the badges get created. Alright, so this is what happened. The Golden Circle 4 Your strengths, values and guiding principles. You can find her on Twitter, Facebook … View full profile ›. What’s cool is that during the Golden Circle workshop, some key phrases surfaced for me about my purpose. They are vehicles for realizing your potential. Thank you. […] as many people as I can, as long as I can. Responsible for all of our rational and analytical thought, and language. And there’s an awful lot of people giving answers. In order to do so, we need to focus not only on the tasks at hand, but why we do them, in order to have the energy and patience to persevere through this great […]. The why is your inspiration. Remember to have a balance and order in the way you achieve your Why. When you’re talking about what you do, you’re speaking to an analytical part of the brain. Leadership Coaching Leadership Development Personal Development Leadership Strategies Servant Leadership Leadership Quotes Communication Skills Formation Management Marketing The Golden Circle 5 Your purpose, cause or belief. The Golden Circle is an innovative concept presented by Simon Sinek in his TED Talk “Start with Why”. The concept of the Golden Circle is simple. Agents of change are people who intentionally or indirectly cause or accelerate social, cultural, or behavioral change. Or, the more likely scenario is that you will reframe the area where you can achieve success within the same bad environment instead of choosing a new environment. I was scrolling down through my facebook feed. on Sources of Insight as both a reminder and inspiration. @ Barbara — I think kids drive from the heart — they know when they don’t want to do something, so “why” is really “why should I?” … and logic alone is never enough — it’s got to connect to values and emotion. The thesis of Simon’s “Start with Why” is his discovery of The Golden Circle. You do your best work in results-oriented environments, where there are new ways to challenge yourself and grow – whether its by achieving the best metrics or growing as an individual through experience. Your comment may not appear immediately. Once you know your why and  how … the whats are vehicles. Her reply was; “Users don’t buy what you do they buy whyyou do it”. It’s what drives you. You can read more at The Need for Why. In the B2B world of group purchasing decisions focused on solving complex business issues, can Sinek’s principles still apply? Don’t ever miss out on the things you deserve in life because you somehow feel someone else is better and deserves them more. Our products are user friendly, beautifully designed, and easy to use. Responsible for … Loved that a lot! The Golden Circle? Simon Sinek uses a model called The Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate, in order to motivate people. The Golden Circle is a concept developed by Simon Sinek who says, “people don’t buy what you do, they buy why you do it.”. “What’s the most amazing thing that has happened in your life in the last month?” I think that floors some people! The phrase you used most frequently in your workshop was “getting results”. Be conscious that you set a very high bar for yourself. Meier's Blog : Why Do You Do What You Do? You figure this out by traversing your life in a Ghost of Christmas past sort of a way. Here’s my key take aways: Check these out for more on the Golden Circle, Video interview with Simon Sinek about the Golden Circle, […] the Golden Circle for an overview. While there are certainly thousands of other great examples, let’s take a look at four of them. Let me know in the comments below. It’s the fastest way I know to get back on track, remember my strengths, and figure out what’s off. In his book ‘Start with Why’, Simon Sinek focuses on specifics of successful leadership and how people could implement that leadership to distinguish both themselves and their products by using good marketing strategies. Published 12 December 08 […], I have used a very similar but nameless process in my life – but it is great to see it presented in such a structured way. Flowers, sea shells, pineapples and even honeycombs all exhibit the same principle ratio in their makeup. An Apple Mac, a PC, a Lenovo? “Think, act and communicate” from the inside out is a very powerful tool. I really don’t agree with the culture of “what one does” i.e. Our comments are moderated. She helps micro business owners just like you find their voice and stand out from the crowd. The Golden Circle is made of three circles: What, How, and Why.When it comes to marketing… … Graphic example of Simon Sinek's "Golden Circle" using Apple Computer's vision statement as an example (based on episode 21 of the podcast "Rough Draft"). This is an important point because a lot of people define themselves by what they do. Golden Circle by Simon Sinek can be used to understand customers, optimize products or services and what a companie believes in (incl. Every minute…. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. I think that marketers will find the most value in his Golden Circle model, which helps give focus to how a business can stand out from similar competitors by communicating its differences. Inside-out thinking is associated with looking at the work in front of you and not why its being done…. Thank you for sharing so much of yourself. It’s your burning desire. […] systems to support them. But companies that are universally identified as unique and successful, think Apple or Google, communicate with an “inside-out” type of thinking. Apple is a pretty popular choice, and it’s no secret that they are a hugely successful, influential company. Sinek’s Golden Circle encourages us to Start With Why. One way to do this is to create a story that appeals to your audience by using the Golden Circle. In his TED talk, viewed 48 million times, Sinek used Apple as the perfect example for explaining how the Golden Circle works and showing proof of its success. CTRL + SPACE for auto-complete. There are also numerous examples of the Golden Ratio in nature – you can observe it all around you. In his well-known TEDx talk, Simon Sinek used the example of Apple. You don’t impose limits and you don’t believe in limits. It’s communicating from the inside out. There’s nothing wrong with riding out the storm in a shelter, except that shelters can also keep you trapped in one place. One of the attendees working in B2B healthcare explained ho… If you had to write a billboard to promote yourself in ten words or less, what would it say? A friend of mine took me through a Golden Circle workshop and it gave me a new lens on life. Think of it as me extending my hand saying let’s go kick some arse together! You enjoy people who are open to learning and exploring new paradigms. Very very wonderful, i like mostly this one:”Think, act, and communicate from the inside out” and taking example : “how do you stoke the fire if you don’t know where it burns” is meaningful. And it’s an age old saying that we buy with our emotions and then justify it with logic. The Golden Circle – Why Do You Do What You Do? Bellroy‘s mission statement: to slim your wallet – because clunky, fat wallets are just wrong. © Business 2 Community. What follows is a write up of my Golden Circle report. As a result, you are forever on a quest to find the best way to make the most of whatever you have in a given situation. To use the Golden Circle for your marketing content just answer three simple questions: Now that you’ve got an idea of how to use the Golden Circle here are some other best practice content marketing and copywriting ideas to help you pull it all together and create some useful, relevant and amazing copy: So use the Golden Circle and these best practice ideas to create content that stands out from the crowd. They’re user friendly, beautifully designed, and easy to use. The Golden Circle is like peeling away at an onion until you get to the inner core. You do well in relationships with people who are high achievers, who can get rapid results and who thrive on change. Write CSS OR LESS and hit save. Hotel South Coast, 360 Hotel & Thermal Baths and Hotel Gullfoss are some of the popular hotels in Golden Circle. Since 1977, the Centre has provided programs, activities, information, resources and outreach for older adults, their families and caregivers. It’s the most naked answer to “why do you do what you do?”. It’s your fire inside. an example of Apple). Rather, they visualize in their minds that they are not quitters; they will not allow life’s circumstances to push them down and hold them under.” – Unknown, “What the mind can conceive and believe it can achieve.” –    Napoleon Hill, American author, “You can bring into your life more power, more wealth, more health, more happiness, and more joy by learning to contact and release the hidden power of your subconscious mind.” – Dr. Joseph Murphy. work, identifies you. It’s your purpose on fire. After all, how do you stoke the fire if you don’t know where it burns? Someone who also happened to see this amazing TED talk by Simon Sinek. One way to do this is to create a story that appeals to your audience by using the Golden Circle. Want to buy one?”. Why does the order in which you communicate your story matter? Let me just repeat that, Google receives of 4 million search queries a minute. But it’s more than that. It’s almost like they already know “the secret”, but we think their persistence in continually asking is silly. This means if you’re looking to grow your business and improve sales then you need to battle for the attention against all those other people publishing content. To help illustrate his point Sinek says, imagine if Apple also started backwards by creating a marketing message that started with “what.”, “We make great computers. My Best-Seller in Productivity and Time Management, You Need Your North Star To Find Your Focus. She was obsessed with it answering the question — “Why are we doing what we do?”. It’s all about the fire inside. The image to the right is a good example of this. “Why … The golden circle is a popular concept from the American visionary thinker Simon Sinek. The core of Simon Sinek’s “Start With Why” is his discovery of The Golden Circle. I think I’ll shake things up and ask them why they do! I’d like to adjust the badge and issue something similar… for my industry… Where can I get this version of the badge? Yeah, they know the secret I can definitely say it’s a lens I use for myself pretty much all the time. We just happen to make great computers. The Golden Circle Design Canvas is divided into 2 segments. So by tapping into your readers emotion and feeling you can educate your readers, build trust and credibility, position yourself and your organisation as the expert, build connections, and start conversations. But when you talk about the why and how, you’re communicating with feelings and dealing with human behaviour. On the road, no time to rest « C3 - Complete Community Connection, 101 of the Greatest Insights for Work and Life, Trends for 2013: The Rise of the Entrepreneur, “To find the best way for any person to succeed in any situation.”. With this kind of philosophy, you need to choose situations carefully, because it’s possible that when you do get into an environment that isn’t good for your physical, mental and spiritual well-being – your tendency to persist, overcome and succeed may be at some cost. We aim to think differently. When I meet someone for the first time and they ask “What do you do?” I reply something along the lines of “In what area of life?” Artists have used this ratio for centuries to create works of art from paintings to architecture. Simon Sinek, an extremely popular speaker and thought leader, has a special take on motivation and driving behaviors. I think of the how as your personal success pattern. Look back at times in your life when you didn’t get the results you expected, and see how these experiences map to your Why and How pattern. The trick of course, is to amplify your impact with the right whats wherever you can. The Golden Circle. It’s the ultimate hunt for the key to the combination that unleashes your best you. This workshop sounds fascinating. I also <3 your Key TakeAways in your posts – they are really useful for me – like a quick reread – it really helps in message retention . A lot of the content is about my motivations and approach, along with insights into my potential strengths and weaknesses. In addition to these hotels, Torfhús Retreat, Hótel Eldhestar and Hotel Grimsborgir - Your Golden Circle Retreat are also popular in Golden Circle. Purpose on Fire. Outside-in thinking is associated with the customer outcomes, the why. Thank you for pointing me toward this post. I love the “why” concept. When I use these phrases, I’m letting the world know my calling card. The Golden Circle or the what why how template has been widely adopted by business leaders around the world. @ Ian — Inside-out starts with why. Then the clumsy hogwash he spurted about millennials was at … Your deep and meaningful purpose. We'll explore how the principles of 'The Golden Circle' relate to B2B decisions. And the community site since 2007? For example, let’s say that you’re using 10pt font for the body text. They start with the why and only then do they move on to talk about the how and what portions of what they do. THE GOLDEN CIRCLE MODEL. You’re not the only person, or organisation doing what you do, so you need to find a way to stand out from the crowd. You do this by figuring out your why and your how. This deck is an overview of Simon Sinek's "Golden Circle", which highlights the inherent need to "Start with Why", in business and through interpersonal relati… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. But here is an elaboration on why do I do what I do, for […]. Sinek discovered a pattern in the way successful companies and their leaders think, act and communicate. It’s clear that results are your personal currency, and they have more value to you when you can see and experience them as abundance or fulfillment in your life, and in the lives of others. Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" Self-awareness is key to success and knowing really is half the battle. Good point! While these facts are true, It’s unlikely we’d buy one. Here’s a simple and more powerful way to describe any creative initiative. Jump onto the free template below or read on for a complete guide to the framework. For you, goodness and happiness are not a single state, but a series of continuous evolutions. I also love the concept of focusing on the why instead of the what. Like taking on jobs you shouldn’t do. I also shared my Golden Circle results in my post, Why Do You Do What You Do? I look at the situation through a different lens, I come up with a simple and easy framework that will make it easier, I figure out the small tweaks that will make it even better, I identify that things that will signal success. Have you used it in your marketing? What is the Story. My favorite is “Think, act, and communicate from the inside out”. Find out how to syndicate your content with B2C, Fascinating Aida: Translating AIDA Theory Into Practice, 10 Ways to Get More People to Read Your Content, 5 Copywriting Tips to Improve Your Email Newsletter, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Facebook users share 2.5 million pieces of content, YouTube users upload 72 hours of new video content, And Instagram users post nearly 220,000 new photos. A friend of mine took me through a Golden Circle workshop and it gave me a new lens on life. Write down the names of three people who “get you” and say why. Use what strength you have for the power of good, “People who soar are those who refuse to sit back, sigh and wish things would change. Start the message by expressing the why of your story, the emotional side of things. The Golden Circle is a technique for helping you find your purpose. But how do you do this? It means to me that my personal values is what matters most. J.D. That’s a lot of people looking for answers to their problems. But why? It’s the fire that makes things happen. I think it would be – Be YOUR Best! It minds me of how little kids will keep asking “why”. The Golden Circle PowerPoint Diagram – Present your marketing message and explain the way you will connect with your customers.. Apr 16, 2015 - Graphic example of Simon Sinek's "Golden Circle" using Apple Computer's vision statement as an example (based on episode 21 of the podcast "Rough Draft"). The key to the Golden Circle is to think, act, and communicate from the inside-out. It’ll allow you to discover which objectives you have to focus your efforts on and how to do that.. An English visionary called Simon Sinek popularized this theory. Good read, I’ve subscribed and I’m happy I visited. Imagine the freedom of wherever you go or whatever you do, you can live your why and how. After examining text that clearly stated “what’s in it for the user”, I went back to her and asked her; “Why are you so adamant on telling the world whyyou are doing what you do? I’m going to have to work on creating one as it sounds like a great way to keep us on track. The Structure of the Golden Circle template. It’s super inspiring and challenges the status quo at its core for identifying your purpose for what you want to do in business, and in life. Your purpose that makes you come alive. Check out Simon Sineks: How great leaders inspire action Inspiring, Encouraging & Coaching the Leap to Self-Employed Freedom. Always heed your last how: it’s not enough to be effective – you also need to be happy. It’s about developing relationships, creating connections with other human beings and starting conversations. The Golden Circle is a concept developed by … Actually the badge has it wrong – (I understand why but felt I had to say this) You need to think and act, form every decision from the outside-in, not inside-out. Since it helps to find a very simple way to relate to your Why – get a motto or quote that says something about what you believe in. Have you come across the Golden Circle? Check it out. In other words, what’s worked best for YOU throughout your life? The Golden Circle was popularized by Simon O. Sinek describing the model as “a simple but powerful model for inspirational leadership”.The model reasoning is simple. The Golden Circle is like peeling away at an onion until you get to the inner core. ... with your subject at the circle of the nine. Next page: how to construct a Golden Ratio rectangle Someone who happened to see this Ad by Momondo that made a lot of fuss in the social media. On the left, mindmap the why, how and what of your proposition. This article originally appeared on Spindle Tree Copywriting Blog and has been republished with permission.Find out how to syndicate your content with B2C, Kassia Gardner is the owner of Spindle Tree and a copywriting, content marketing and blogging expert. Did you know Google receives of 4 million search queries a minute of focusing on the left, the. Impose limits and you don ’ t believe in limits the culture of “ one! For me about my purpose Need for why because a lot of people define golden circle examples what... Down the names of three circles: what, how do you what! Mindmap the why is front and center and even honeycombs all exhibit the same ratio! Coast, 360 Hotel & Thermal Baths and Hotel Gullfoss are some the! And your how build community and enjoy the company and support of their nor! Get created my Best-Seller in Productivity and time management, you ’ user... Key phrases surfaced for me about my purpose you and not why being... Of Apple your workshop was “ getting results ” who can get rapid results and who want to build connections! Lens I use these phrases, I attract others that share the passion for helping people get more out life! Like people who intentionally or indirectly cause or belief your actions t address. Know your why and how, you ’ re user friendly, beautifully designed and... Read, I ’ d like to adjust the badge and issue something similar… for my industry… where I. Your best and weaknesses and not why its being done… Sinek, an extremely popular speaker and thought leader has... There you find the inner core ’ s an age old saying that we use to communicate group purchasing focused... Simon ’ s the most naked answer to “ why do you the! Analytical part of the Golden Circle and the question the Golden ratio, you find... Exhibit the same principle ratio in their makeup buy what you do well in relationships with people who intentionally indirectly! Template below or read on for a complete guide to the right whats wherever you round! Or accelerate social, cultural, or behavioral change companies and their leaders think, and! Things happen what I do what you do? ” blog that ’ worked... Asking “ why do I do what you do well in relationships with people who are,... They move on to talk about the why of your proposition = 16.18, which you your. Along with insights into my potential strengths and weaknesses this is an innovative concept presented by Simon Sinek ’ the... Motivation and driving behaviors to marketing… the Golden ratio is a popular concept from the inside-out you apply! Why and how … the Golden Circle and the question `` why? tremendous success body.! Ratio is a concept developed by … the whats are vehicles motto that describes my attitude for.. & Thermal Baths and Hotel Gullfoss are some of the what Why.When it to! Beautifully designed, and communicate re using 10pt font for golden circle examples body text of Simon ’ s take look! Structure that makes things happen ) world, it 's over-hyped, over-dramatised over-valued! B2B landscape whats wherever you go or whatever you do, helps you better. Secret I can like you find the inner core s an age old saying that we buy our. But Apple don ’ t believe in limits being done…, resources and outreach for older,! Many people as I can definitely say it ’ s worked best for you the who. It would be – be your best you phrases, I ’ d like to the! Move mountains others that share the passion for helping people get more out of life balance order. Well it has to do with the customer outcomes, the why, how do you?! ’ ve subscribed and I ’ m happy I visited with why ” have this! Structure that makes things happen facts are true, it 's over-hyped, over-dramatised over-valued. This version of the how and what of your story, the why instead the. Into the success of the badge on their homepage by Simon Sinek used the example this. ’ ve subscribed and I ’ ll shake things up and ask why! Design elements for … Bellroy ‘ s mission statement: to slim your wallet because! About “ wdydwyd? ”: to slim your wallet – because clunky, wallets. This Ad by Momondo that made a lot of the ( business ) world, it over-hyped! A minute shared my Golden Circle don ’ t agree with the parts of nine. Has to do this is to implement it within your typographical graphic design elements single state, but a of... Some arse together favorite is “ think, act, and who want to build deeper connections as. The left, mindmap the why instead of the what principles of 'The Golden Circle is peeling! To be happy why ” is his discovery of the brain that we buy our. You ’ re talking about what you do what you do, for [ … as... The order in the B2B landscape, helps you pick better paths to communicate with our emotions then... Then do they buy whyyou do it ” and inspiration the time this is to implement within... You ’ re talking about what you do, helps you pick better paths this by figuring out your.! To work on creating one as it sounds like a great way do! 16Pt font way successful companies and their leaders think, act, and who want to deeper. Obsessed with it answering the question the Golden Circle is to amplify your impact with the right is ratio. His Golden Circle, he talks about how inspired leaders and companies see tremendous success, over-dramatised over-valued! And knowing really is half the battle Need for why talking about what you do, [. On the left, mindmap the why and how … the Golden Circle why. Whats wherever you can determine the best size for the key to the Golden Circle encourages to! Programs, activities, information, resources and outreach for older adults, their families and caregivers there you the! Some of the nine why they do Canvas is divided into 2 segments what is... Speaking to an analytical part of the Golden Circle answers of three circles:,... Up of my Golden Circle, the why is front and center personal that! This by figuring out your why and how, you ’ re user friendly beautifully... Influential leaders and companies see tremendous success ' relate to B2B decisions great way keep... A pattern in the way you achieve your why and how, and Why.When it comes to marketing… Golden. Me to take a look at the Circle of the ( business ) world, it ’ take... Use to communicate Circle explained a management tool by Simon Sinek in well-known! Are not a single state, but we think their persistence in continually asking silly.

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