To be precise, it was first introduced to this world as early as 1879 by Lars Olsson Smith. Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut Elyx is the luxury expression of Absolut vodka, the spirit that carved out a niche for itself by always doing things differently. Low calories in Absolut Vodka decrease the potential risk of cardiovascular diseases. It's called One Source, the reason why no matter where you are in the world, Absolut will always have same highest, consistent quality. Vodka (Polish: wódka, Russian: водка, Swedish: vodka) is a clear distilled alcoholic beverage with different varieties originating in Poland, Russia and Sweden. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. The Absolut vodka campaign teaches us that a brand needs to adapt to live. Choose your country to find the right contact. For our flavored vodkas (e.g. Depending on conditions, Absolut can last many years. Regarding product ideas and product cooperation – we are very selective in the launch of new products. Please contact your local office regarding internship opportunities. According to the spirits trade magazine Impact, Absolut's 4.9% annual growth rate between 2000 and 2005 was the slowest among the seven vodka brands that … The leader, if this company wants to maintain its edge, keeps its counsel. – part II, Trends in Brand Naming That Happened in 2017. © 2020 The Absolut Company. Fortunately, the know-how of the Absolute liqueur managed to survive through time, only to be rediscovered by Lindmark – the president of the Swedish Wine and Spirits Corporation V&S Vin & Spirit AB. Absolut Citron) it is impossible for us to fully guarantee that flavored ingredients haven't come in contact with any trace of allergens during the suppliers' production processes. ABSOLUT is produced through a continuous distillation providing drinkers with a smooth and rich grain character. Find out where to purchase available Absolut products here:https://www.absolut.com/products. As Abou-Ganim points out, there’s been a return in the highball, a three-ingredient cocktail of spirit, bubbly water, and crucially, ice. You can also find a black inkjet 5-digit code printed onto the plastic shrink-wrap (over cap and neck of bottle). Required fields are marked *, For inquiries please use the inquiry form here. The acronym Absolut Vodka The Spirit Of A Brand SWOT stands for strength, weakness, threats and opportunities. When I did a little more research into Absolut's mission and philosophy, I wasn't surprised to see that their vodka production is dedicated to quality and respecting the world they serve. One is the SWOSU logo surrounded by two halos of white and blue Rhinestones. Added to Favorites Removed from Favorites. Absolut Vodka uses a special method of distillation that retains a smooth grain character and is extremely low in unwanted by-products. Lars Olsson Smith is the Swedish mastermind behind Absolut's original vision, and the creator of the present-day distillation method called rectification. Indeed, some of my favorites have to do with texture — Boyd & Blair Potato Vodka, Absolut Elyx and a strange craft vodka called Black Cow (distilled from whey) had degrees of silky viscosity. It may still be in production, but just not available in your market. Absolut is the largest brand of alcoholic spirits in the world before Bacardi and … Later, during the 1950’s the word vodka entered the Scandinavian dictionary. It's still the same Absolut quality when it's melted, just shake the bottle gently. Choose your country of residence to find the right contact. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. Absolut Vodka, Kahlúa, Cream. Bränvin, meaning burnt wine is the original Swedish word for vodka. This is the story of how Absolut Vodka is made. Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. Absolut Vodka is 100% delicious with 0% (that's Z-E-R-O) sugar, carbs, proteins, or fat. We do not use any animal derivatives, either directly in the product itself, or to filter the product. The reasons behind changing the name from the originally propositioned “Absolute Pure Vodka” in the US was that “absolute” a common adjective, not suited for a trademark, so changed to Absolut (bringing out the Swedish background). And today, 144 years after Lars Olsson Smith introduced his unique brännvin, this absolute Swedish liqueur is one of the finest vodkas in the world. You're more than welcome! Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. We do not use bone chars in any process. Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden.Absolut is a part of the French group Pernod Ricard.Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. You can find more naming articles in our blog – check out our articles on the naming history behind Dom Pérignon, or if you like smoking – the name origin of the Marlboro brand. Your email address will not be published. It is a useful tool that is widely used for strategic planning and management in many organizations. Тhe name itself brings out positive references in one’s mind as absolut (absolute in English) suggests something that cannot be improved, something that is the best, the ultimate. SWOSU Softball Charm Necklace and 3 SWOSU Rhinestone Logo Broaches LOVE, Softball, and Bulldogs Charm Necklace! Every drop of water and every seed of wheat comes from one water source, one village, and one community. You also have a right to lodge a complaint with the relevant Supervisory Authority. All Rights Reserved. There are a total of 97-gram calories in a single shot of Absolut Vodka. All 80 proof vodka freezes at a temperature of -24ºc (-11.2ºF). Based on this supplier information, our VODKAS ARE ALLERGEN FREE. Discover THe MEANING OF TRUE LUXURY VODKA. Absolut was so successful because it was able to stay relevant for many years, though shifting trends and times. Two years later Smith introduced an innovative distillation technology, called rectification – one that is used today. Sponsorships are handled by our local markets. If you have any doubts that the bottle you have bought is a real Absolut product, please choose your country of residence to find the contact of your local office. Instead of the usual three or four times, the vodka was distilled an infinite number of times. By the time Absolut's record-breaking ad campaign ended in 2007, the company's share of the American vodka market had jumped from 2.5% to its current 45%. (Pssst… He’s hanging-out in the bottom, right-hand corner.). Tall, cool, and refreshing, the highball is the drink of summer for home bartenders, and the New Zealand-based Broken Shed vodka works beautifully in the glass. By the turns of events, Lars Smith died in 1913 and a few years later the entire Swedish alcohol industry was monopolised by the government. A colorless liquor originally distilled from fermented wheat mash. Absolut sources its water from local wells that are more than 450 feet deep, meaning the stuff that gets you tipsy had to push its way through Swedish bedrock for thousands of years. We DO require ALLERGEN-FREE documentation (based on Regulation (EU) 1169/2011) from all flavor suppliers. Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Absolut Vodka is a brand of vodka, produced near Åhus, Scania, in southern Sweden.Since March 2008, the company has been owned by the French firm Pernod Ricard, having been sold as a part of the V&S Group, which was owned by the Swedish government.. Building on a four century tradition of producing vodka at Åhus, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. I realize we have covered various topics up to now, such as technology, baby products, cars, cigarettes, retail shops, etc. Absolut Vodka has a rich flavor, is smooth and mellow with a distinct character of grain. 14. The Story Of Four Brand Names That Had To Be Changed, The Naming Of Six Countries Explained – Part II. Welcome to Absolut Vodka FAQ. In 1836 Lars Olsson Smith was born – the guy who introduced the original Absolut Vodka. The slogan ‘Country of Sweden’ was added and an enduring piece of brilliant packaging design was created. The same can be said for our flavored vodkas, made only of natural ingredients from berries, fruits, and spices with Z-E-R-O sugar added. absolut vodka. However, there is one set of products that people “use” every day. Sweet! Most of our collaborations are handled by local markets. During the manufacturing of Absolut Vodka, the ingredients like grains, enzymes, yeast, and fruits are added for flavors. We DO NOT use any flavors where ALLERGENS (e.g. Absolut Vodka is the leading brand of Premium vodka offering the true taste of vodka in original or your favorite flavors made from natural ingredients. Notify me of follow-up comments by email. Absolut Elyx is t he luxury expression of Absolut vodka, the spirit that carved out a niche for itself by always doing things differently. Staying aware of what the people are saying — and saying it back to them — is key to producing work that is part of the conversation. The Absolut Vodka is laser marked, with a LOT-code (light grey marking), placed horizontally, ca 10 mm from the bottom. The word brännvin was used in Scandinavia instead of vodka in that time – a term that translates as burn-wine. He showed his first product on the market in 1877 and it was called “Tiodubbelt Renadt Brännvin”, literally meaning Tenfold Purified Vodka. Absolut is a brand of vodka, produced in Sweden, was first introduced in 1879. The height of letters and figures in the code are ca 2-3mm. Differentiating from others, ABSOLUT Vodka is a product of creativeness and strict labour. The brand is a part of Pernod Ricard Group (It was acquired in 2008 for €5.6 billion). Contents The Absolut Vodka is laser marked, with a LOT-code (light grey marking), placed horizontally, ca 10 mm from the bottom. Thus, and for legal reasons, we prefer to work with our own bank of ideas for further development of the Absolut portfolio. We strongly believe that each flavor or product should have a very clear and distinctive role within our product range. Please contact your local office regarding employment opportunities. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. So it is not possible for us to give away any specific information regarding strategies, marketing analysis, money spent on advertising, or other costs. Confidentiality is the rule in marketing. Тhe name itself brings out positive references in one’s mind as absolut (absolute in English) suggests something that cannot be improved, something that is the best, the ultimate. By developing relationships with fellow cultural pioneers, Absolut vodka grew in stature and with its single-minded commitment to quality matched only by its passion for hospitality, it wasn’t long before this little water … Back in 19th century when drinks similar to vodka were popular in Northern Europe, vodka was actually already considered national drink in Sweden. What’s in the naming of the Volkswagen car models? Alcohol. Absolut is one of the largest beverage brands in the world. YES. Absolut Vodka is the one of the largest spirit brands in the world, only following Bacardi and Smirnoff. Absolut is one of the largest brands of spirits in the world (after Officer's Choice, Smirnoff, Bacardi) and is sold in 126 countries.. Absolut has a long history of connecting itself with the zeitgeist. Today, most vodka is from grains such as sorghum, corn, rye or wheat. In the intense competition among brands, everyone wants insights on the leader's approach – objectives, target markets, consumer demographics, sales data, advertising, and promotion philosophy. Please use caution, and contact us immediately by finding your local office below. A new name was needed to show the advance of the technology and products and this was “Absolut Rent Brännvin” – Absolute Pure Vodka. The height of letters and figures in the code are ca 2-3mm. Smith’s birthplace, where the wheat used for making our vodka is grown. Please choose your country to find the contact of your local office. Absolut is owned by French group Pernod Ricard; they bought Absolut for 5.63 billion Euros in 2008 from the Swedish state. The word “pure” was left out for the same reason. Many of these have achieved high ratings in international spirit competitions. Origin Of The Names Of The Hottest Dating Apps, What’s in the naming of the Volkswagen car models? Speaking of the Absolut bottle, the design is based off an eighteenth-century apothecary bottle. Absolut Vodka, however, is made solely from grain, which more than 400 years of tradition has proven to produce the best and purest vodka possible. Your email address will not be published. Get a Absolut mug for your dog Riley. Please choose your country to find the right contact of your local office. Thanks for signing up!Close this window to get back to what you were doing! With the combination of spices, the taste of Absolut Vodka embraces. The vodka brand is well-known for its flavoured versions, including Citron, Kurant and Pepper. All Absolut products are absolutely vegan, thus they do not contain any animal products and no such products are used in the production process. At any time, you can exercise your right of access, rectification, erasure, restriction, portability, objection or withdraw your consent at any time without affecting the lawfulness of processing based on your consent before withdrawal by contacting us at privacy@absolut.com. Vodka can also be made from potatoes, molasses, soybeans or grapes. In 1879, Lars Olsson Smith introduced continuous distillation to Sweden, with which he made Absolut Rent Brännvin. We love collabing with influencers, it’s in our DNA! Absolut vodka distillery in Åhus, Sweden. Get your tickets and learn so much more here: https://www.absoluthome.com. Absolut Vodka is one of the best-selling alcohol brands in the world. Absolut Vodka is great neat and ice-cold, on the rocks or as a base for hundreds of drinks and cocktails. Here, you’ll find the top answers to the Internet’s most asked-about vodka.Can’t find your answer? You can also find a black inkjet 5-digit code printed onto the plastic shrink-wrap (over cap and neck of bottle). The purity of the ethanol and the quality of the water are essentially the only factors governing the mouthfeel and flavor of the finished product. The first Absolut Vodka campaign (1980 by Geoff Hays of the TBWA ad agency in New York). Marketing team, product positioning, advertising and so on, led to the beginning of a new era – the Absolut Vodka era. In … Please choose your country to find the contact of your local office. And 3 very unique broaches. ** Your information may be used by The Absolut Company and made available through us to any other entities of the Pernod Ricard Group to provide you with news and promotional information about Absolut. In fact Absolut is as clean as vodka can be. Ask Lars Bot, our absolutely intelligent AI! Though it was first introduced 1979 in the US, ABSOLUT VODKA goes way back in the days. Smith created a market for premium vodka that did not formerly exist, and subsequently eventually controlled 1/3 of the vodka … But there is a different meaning attached to the name origin of the vodka, one brought by practicality. You must be of legal drinking age in your country to continue, Please enter at least one area of interest. Although it isn’t the only vodka from Sweden (there’s that other iconic brand, and a few more), Svedka is a combination of the words Svenska, which means Swedish, and vodka. However, our flavored vodkas are more sensitive, and best experienced within two years of purchase. Six shots of Absolut and I fell off my barstool. Sometimes the freezer is a little bit colder than this and it may actually freeze. What is the origin of these four countries’ names? ABSOLUT VODKA is a vodka brand which is produced in Å hus, Sweden (not to confuse with Switzerland). Absolut Vodka is one of the best-selling alcohol brands in the world. Absolut … unknown. 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