Use this checklist, and you'll reduce chance and increase your results! Dal 2012 a oggi noi di Kameleoon abbiamo accompagnato più di 450 clienti nella definizione delle loro strategie di A/B testing e di ottimizzazione della conversione. We humans are emotional beings, but we also have logical aspects to our character and psychological makeup. L’espressione A/B testing fa riferimento a un processo in cui, partendo da due varianti dello stesso progetto, si stabilisce a seguito delle modifiche implementate quale delle due performi meglio. How to Conduct A/B Testing You then use the best one. It’s sometimes billed as a magic tool that spits out a decisive answer. A/B testing involves interaction, a hypothesis, experiment, and a clear analysis of the data. Simpler is usually better when it comes to landing pages. È una tappa cruciale per assicurarti che tutti i tuoi test siano efficaci e condotti sui visitatori giusti. For example: Healthcare.gov’s website elements ae all over the place. La checklist completa per un A/B test di successo: definizione degli obiettivi, preparazione, analisi dei risultati e ottimizzazione tramite AI. La tua soluzione di A/B testing deve includere trigger adattati ai tuoi bisogni. How to Do A/B Testing: A Checklist You'll Want to Bookmark When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. ; Children under 18 should refer to the daily screening checklist for instructions. Una volta che il test è stato finalizzato devi comprendere i risultati per decidere le modifiche da effettuare sul sito e arricchire la roadmap con l'ottimizzazione della conversione. When it comes to optimising your landing page to increase conversions, it is difficult to create the right balance between data-driven decisions and using your intuition. Formulate a hypothesis Set clear goals. By measuring the results and impact that changes have on your conversion rate you can ensure that every change produces positive results. L'avvio di A/B test può essere condizionato da elementi precisi che si evolvono in funzione del comportamento del visitatore. If it works for your audience can only be determined by performing a split test. The most basic image tests you can do are: In above ab test a courier company wanted to know if a European courier image would drive more leads than an Asian courier image. La strategia di A/B testing comincia con la definizione degli obiettivi e delle varianti. A limitation of traditional AB testing is that it give you the “what” but not the “why”. Another example might be: “If I change the colour of my Call To Action button, will more visitors click on it?”. Quick and easy to set up and in most cases without support of your IT department or other outside sources. Molti utenti ci chiedono come fare AB testing (anche chiamato A/B Split Testing oppure Test AB), mentre altri si chiedono cosa significhi questa espressione.In questa guida risponderemo ad entrambe le domande. Fare test sul tuo sito è importante tanto quanto conoscere a fondo tua audience. Single headline vs. primary and secondary headlines, Amount of text on the page (short vs long), Copywriting/ Sales copy and product descriptions. Things to consider testing: Your call to action is what you want visitors to do and is considered the most influential element of your landing page. Adding a New Language: To add a new language you will need to create another markdown file containing the new acronym language: E.g. Look at the various elements in your marketing sources and their possible alternatives for design, wording and layout. Oggi è normale fare A/B testing - è maggiore del 75% la percentuale di siti con più di un milione di visitatori che lo utilizzano regolarmente. Page layout has a noticeable effect on conversion. Whether it’s your headline, call to action button, links or image placement. This AB testing checklist may take sometime to go through but once you move forward with your test, you’ll know it has been set up in the best way. To focus on their primary objective, the Asian courier outperformed the European by... And measuring an A/B test 1 permetteranno di realizzare gli A/B test on the usually... More impact then testing the content on the main content of your home page has more impact testing., product name etc, what stands out, gets clicked shipping costs are displayed ab testing checklist lower this rate. 'S 10,000 Small Business Programme pensare agli step successivi nella strategia di ottimizzazione ab testing checklist... Lower this abandonment rate at the various elements in your landing page pronte per essere in... You never really know what ’ s your headline, call to action button: button. 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